Target your customers more effectively

By understanding who they are


is a smart online tool that allows retailers to gain strong insight into customer profiles to constantly adapt their offers and services and ensure they attract their target market in order to maximise sales opportunities.

Retailers are facing strong competition on the high street to maintain and grow revenue and market share. Their online stores have been able to provide many metrics to better understand customers and improve sales – now retailers are looking to gain similar metrics from traditional high street stores to help them compete more effectively.

All aspects of the retailer are being challenged to add value above and beyond the areas they are responsible for and Loss Prevention can be integral in providing key customer insights to the business from traditional surveillance systems.

Age & gender profile of shoppers entering the store

Date & time trends

Correlation of data with POS transactional data

better understand the conversion rates of any age range or gender of shoppers

ensure the effectiveness of promotions and marketing campaigns with their target market

analyse the success of window and store displays with their target market

adapt their service to their customer profiles

Implementing the Morphean CUSTOMER PROFILES solution allows retailers to better understand their customer profiles, build relevant KPIs and trends, and take informed decisions to improve the overall store performance and increase sales.

How it works