Optimise your store performance

With cross-functional visibility of your operations

Morphean BI Dashboard

is a smart tool that allows cross-functional analyses of a store performance to get advanced conversion rates, statistics, POS transactions & in-store traffic data. The solution is also able to send live alerts to improve the customer experience and adapt the staff live whilst providing a cutting-edge videosurveillance solution.

Retailers are facing strong competition on the high street to maintain and grow revenues and market share. Their online stores have been able to provide many metrics to better understand customers and improve sales – now retailers are looking to gain similar metrics from traditional high street stores to help them to compete more efficiently.

Business Intelligence can solve many of these challenges. With all their in-store data available in one place, retailers can better predict the future with seasonal buying patterns, identify changing consumer trends and behaviour and optimize their staff management.

While all sections of the retailer are being challenged to add value over and above their responsibility, loss prevention and marketing managers can both reduce their costs and get the best of their investment by using the same solution for security and business analysis & reporting.

Measure the effectiveness of marketing campaigns

Better understand the impact of promotions and conversion to sales

Analyse the success of window and store displays & design

Better optimize staffing levels to avoid long queue and better plan the correctressources needed

Automate staffing of POS to avoid purchase abandonment if the queue is too long

Automatically detect fraudulent practices, prevent from loss and simplify the evidence gathering of fraudulent activities

Implementing Morphean BI Dashboard solution allows retailers to know their customers, better understand their business, get relevant KPIs and trends and take real time informed decisions to improve the overall store performance and increase sales.

How it works