Retailers are facing strong competition on the high street to maintain and grow revenues and market share. Their online stores have been able to provide many metrics to better understand customers and improve sales – now retailers are looking to gain similar metrics from traditional high street stores to help them to compete more efficiently.
Business Intelligence can solve many of these challenges. With all their in-store data available in one place, retailers can better predict the future with seasonal buying patterns, identify changing consumer trends and behaviour and optimize their staff management.
Whilst all the areas of the retailer are being challenged to add value over and above their responsibility, loss prevention and marketing managers can both reduce their costs and get the best of their investment by using the same solution for security and business analysis & reporting.